Podcast: Play in new window | Download | Embed
Take a listen to this interview with Tom Racca , the President and CEO of BurstPoint Networks . BurstPoint has a Video
Communications Platform that allows a business to manage all aspects of their video development and delivery process with a single solution. We sat down with Tom to talk about the latest industry trends in videoconferencing along with the benefits of adopting this technology. Some of the highlights from the interview are below:
Video Beyond Conferencing
Although video conferencing is still vital for companies, training, corporate communications and vertical applications are starting to take over. Some examples we discuss:
- Retailers using video signage to train sales associates on new products – Right on the retail floor before the shift starts
- Manufacturers providing safety and compliance videos on the plant floor for workers
- Hospitals recording operations in High Def for Realtime collaboration with remote experts
- Virtual classrooms in the education market – both live and on-demand
- Sales organizations having their best salesperson record demonstrations as best practice
Return-on-Video-Investment
How are businesses defining value for video? Right now, they are doing so by putting their money where their mouths are and increasing their investments. We discuss the trend of businesses with existing implementations accelerating their deployments, instead of slowing them down, and the very common occurrence of businesses that bought a video communications solution for one reason, quickly branching out into additional value-generating areas.
Keys to An Effective Video Communications Implementation
What questions must be answered prior to implementation to ensure a successful deployment:
- Who are your constituents now and potentially in the future?
- How will they consume video – live, on-demand, HiDef, on what types of devices
- How many remote offices will be participating?
- How many remote workers? Partners? Consumer?
- How will your network configuration support or hinder video deployment?
- What types of existing video solutions are in place that need to be taken into consideration?
BurstPoint Networks is a Carousel partner. Some of the key components of their video production management system include:
- Capture and Create – collecting video from numerous sources and devices and centralizing it in the system
- Edit and Publish – modifications, workflow, definition of target audiences
- Distribute and Deliver – BurstPoint has a tremendously scalable system. Deliver live or pre-recorded streams to 50 people or millions
- End user Consumption – end users can participate on any type of device (including video signage) at any location with Internet access
Our discussion covers a lot of ground relative to these capabilities as well.
